Our mission is engage with social justice advocates, so that we can remove the barriers to identifying with vegan values.

We believe that many social justice advocates already believe in vegan values, all that is missing is making the connection.

When humans understand that veganism is connected to what that they already care about; they are more likely to become vegan and stay vegan.

Respect for life, autonomy and liberation are all vegan values.

We will meet people where they are, focusing on what unites us.

Moving forward with the knowledge that all oppression is connected, we are advancing not just animal liberation, but total liberation for all beings.